Castelo treatment - Our innovation

After three years of research and development dedicated to creating a new technology and manufacturing custom equipment, the Quebec-based roasting company Café Castelo is launching a specially treated coffee. the Castelo treatment, for reusable capsules. Revolutionizing the coffee industry, this innovation ensures successful coffee brewing every time, resulting in an optimal cup that combines taste, quality, and the smooth crema sought by Arabica lovers.

A 100% success rate for brewing reusable coffee capsules

" Reusable capsules have arrived on the market, but they're struggling to gain traction because no company before us offered coffee specifically designed for these capsules, explains Anja Okuka, Director of Business Development and Head of the family-owned company Café Castelo. Because the quality and taste weren't up to par, consumers too often ended up reverting to single-use pods. For example, the brewing success rate for coffee in reusable capsules compatible with Nespresso's popular VertuoLine range was between 40% and 60%, whereas with our processed coffee, it's 100%. »

A more ecological, more efficient and more economical alternative

In addition to encouraging more responsible consumption without compromising on the quality of the cup, coffee specially processed for capsules is up to 50% cheaper than single-use pods from industry giants. As for preparation, it takes less than 20 seconds to fill the capsule and complete the brewing process with a fresh, flavorful coffee boasting exceptional crema. This innovation also marks the return of the tactile experience of coffee, the pleasure of touching and smelling it. The morning ritual for coffee lovers will once again be a sensory experience.

The artisanal expertise and innovation of a Quebec coffee roaster

" Multinationals have focused on developing sophisticated brewing technologies and new patented single-use capsules to reduce competition by eliminating smaller players, thus creating a powerful monopoly, explains Anja Okuka. Since the only possible alternative was reusable capsules, but they weren't optimal, we used our expertise to innovate by creating an exceptionally high-quality coffee specially processed for all types of reusable capsules. This exceptionally fresh, artisanal coffee is roasted locally every week and mechanically processed, meaning it contains no chemical additives. The marketing of this revolutionary coffee is made possible by technology and equipment manufactured entirely by Café Castelo, which leverages its traditional expertise and passion for the bean.

Credit: Tac Tic Marketing