Café Castelo, QUÉBÉCOIS enough? OH, yes. 💙

Interview link : 👉🏼https://www.fm93.com/audio/684232/achat-local-l-intention-est-bonne-mais-ca-peut-deraper

Listen to Anja Okuka, VP Business Development at Café Castelo, talk about the "excesses of buying local".

In Bouchard en parlethe entrepreneur recounts an incident where, during a phone call, a potential customer questioned the fact that the company was local, because of Ms. Okuka's name.

However, the family business was founded in 1996 in Quebec City by his war-refugee parents.

She stresses the importance of not associating buying local with a matter of name consonance, but rather with the story behind the companies.