Castelo Treatment - Our innovation

After three years of research and development devoted to the development of a new technology and the manufacture of custom equipment, the Quebec roasting house Café Castelo is launching a specially treated coffee, the Castelo treatment, for reusable capsules. Revolutionizing the coffee industry, this innovation makes it possible to brew coffee successfully and to obtain an optimal result in the cup, combining taste, quality and the unctuous crema sought after by Arabica coffee lovers.

100% success rate for coffee brewing in reusable capsules

Reusable coffee pods have arrived on the market, but they are having a hard time catching on because no company before us offered a coffee designed for them," says Anja Okuka, director of business development and succession planning for the family-owned company Café Castelo. The quality and taste were not there, and too often the consumer ended up going back to using single-use pods. For example, the success rate for brewing coffee in reusable pods compatible with the popular Nespresso VertuoLine was between 40% and 60%, whereas with our processed coffee, it is 100%."

A more ecological, efficient and economical alternative

In addition to encouraging more responsible consumption, without compromising on the cup, the coffee specially processed for capsules is an alternative that is up to 50% less expensive than the single-use pods of the industry giants. In terms of preparation, it takes less than 20 seconds to fill the capsule and complete the brew of a fresh, flavorful coffee with an exceptional crema. This innovation also marks the return of contact with coffee, the pleasure of touching and smelling it. The morning ritual for coffee lovers will once again be a sensory experience.

The artisanal know-how and innovation of a Quebec roaster

Multinationals have relied on the development of fine brewing technologies and new patented single-use capsules to reduce competition by eliminating the small players, creating a powerful monopoly," says Okuka. Since the only alternative was to use reusable capsules, but they were not optimal, we used our expertise to innovate by creating a coffee of exceptional quality specially processed for all types of reusable capsules." This fresh, artisanal coffee is roasted locally every week and is mechanically processed, which means it contains no added chemicals. The marketing of this revolutionary coffee is made possible by technology and equipment manufactured entirely by Café Castelo, which relies on its traditional know-how and passion for the bean.

Credit : Tac Tic Marketing