Café Castelo, quite QUEBEC-like? OH, yes. 💙

Link to the interview : 👉🏼https://www.fm93.com/audio/684232/achat-local-l-intention-est-bonne-mais-ca-peut-deraper

Listen to Anja Okuka, VP of Business Development at Café Castelo, talk about the "distortions of buying local"

Bouchard talks about it, The entrepreneur recounts an incident where, during a phone call, a potential client questioned whether the business was local because of Ms. Okuka's name.

However, the family business was founded in 1996 in Quebec City by his war refugee parents.

She emphasizes the importance of not associating buying local with a matter of the sound of names, but rather with the history behind the companies.