“A new coffee for reusable capsules”

Source : http://monmontcalm.com/2020/nouveau-cafe-capsules-reutilisables/?fbclid=IwAR2YZTIbzuzNyGT-yeGDHNWXNE8ZkH169sUlzSgZ-I8Uop7sjjLxCDNP4Qo

Coffee Castle launches a coffee specially processed for reusable capsules, a more environmentally friendly solution than disposable pods. With this new product, available in four varieties, the Quebec roastery, which has a storefront in Montcalm, promises a beverage that combines taste, quality, and a smooth texture. crema sought after by arabica lovers.

Flavor and quality weren't always consistent for users of reusable capsules. As for the crema, This emulsion of fats, which forms a creamy, hazelnut-colored foam on the surface of an espresso, was often lacking. It was therefore necessary to offer a coffee better suited to the tastes of enthusiasts.

This new treated coffee was developed after three years of research and development dedicated to the development of a new technology and the manufacture of custom-made equipment for Café Castelo.

In addition to encouraging more responsible consumption, coffee specially processed for capsules is an option up to 50 % cheaper than single-use pods from industry giants.

Flavors and taste

This coffee, specially processed for reusable capsules, is available in four flavor and intensity variations. : Marcato (tasty and intense), Gustoso (rich and woody), Deca Dolce (fragrant and decaffeinated) and Ampio (creamy and balanced).

It contains no chemical agents or preservatives. It contains 100% grains % Arabica and « is no less in quality than coffee beans "Available at Castelo," Ms. Okuka maintains.

Decaffeinated coffee, on the other hand, is decaffeinated with water, according to the Swiss method, resulting in a healthier product without additives, whereas " Sometimes, some people use solvents to decaffeinate "The grains," says the director of business development at Castelo. In this family business, the focus is more on the natural aspect of the products.

These new Castelo cafes work with any type of reusable capsule, from a famous brand or a supermarket.

For example, the success rate for brewing coffee from other brands in reusable capsules compatible with the Nespresso VertuoLine range was between 40 % and 60 %, while with Castelo processed coffee, it is 100 %, adds Ms. Okuka.

In addition to the four varieties of processed coffee currently available, others could be introduced, given customer demand and the popularity of these products. Two to three new variations, inspired by Castelo's most popular whole bean coffees, could therefore be launched.

The company aims to be constantly evolving and always wants to offer " something better "to her clients," Ms. Okuka said. We always want to offer a quality product " she said.

Future projects

Café Castelo had many projects in development before the pandemic put a stop to them. However, the arrival of these reusable capsule coffees has been a great success. The company is therefore putting a lot of energy into meeting customer needs, both in-store and through online sales.

" We didn't know it was such a long-awaited solution. " said Ms. Okuka regarding these new cafes.

The family business will celebrate its 25th anniversary in 2021. Anja Okuka and her brother Nicolas represent the second generation of entrepreneurs within the company. Their parents, Nikolina and Predrag Okuka, who had recently arrived from Yugoslavia, founded Café Castelo in 1996.

We plan to celebrate this anniversary in a beautiful way. Our main goal is to thank our customers. " said Ms. Okuka. Café Castelo may be a family business, but family also includes " employees, partners and customers " the young woman explains.

" We're going to celebrate in a big way. We're planning something big. " concludes Anja Okuka, speaking about this 25th.

Availability

These newly processed coffees are available online and in both Café branches Castle from Quebec. They retail at 35 $ for a 500 gram bag, which allows you to refill the same capsule 60 times.

There is a Café Castelo on Cartier Avenue in Montcalm, and another branch in Sillery. Some products are also available at other retailers. The list is available on the website of the company.